Our mission was to rejuvenate the branding for Dianhong Tea House, crafting a visual identity that seamlessly blends the rich heritage of Chinese tea culture with modern design aesthetics. This comprehensive project included the creation of a new logo, packaging, and marketing materials to enhance brand recognition and appeal. 

Dianhong Tea House needed packaging that not only protects and preserves the quality of their teas but also communicates the brand’s rich heritage and premium positioning. The design had to be visually appealing and functional, enhancing the overall customer experience.

Conduct an audit of the existing website to identify pain points and opportunities for improvement in navigation, layout, and functionality and developed design concepts that incorporate the brand’s visual identity, with a focus on clean, modern aesthetics and intuitive navigation.

Created visually appealing graphics and videos that align with the brand’s aesthetic, enhancing the overall look and feel of social media profiles. Developed a content calendar featuring a mix of educational posts, product highlights, customer testimonials, and behind-the-scenes content to engage and inform followers.

Implemented strategies to increase interaction, including contests, Q&A sessions, and user-generated content initiatives.

The redesigned packaging showcases a minimalist yet refined aesthetic, emphasizing clean lines and premium materials. Each tea variant is distinguished by its own unique color and illustrative motif, celebrating the diversity of flavors and origins. The packaging not only protects the tea but also serves as a beautiful display piece, enhancing the overall customer experience.